“A Death in the Family” is a short fashion film about the influence and future o the hyper-personalisation our media. As a fundamentally social phenomenon, media, with television in particular, were consumed collectively in the past. But what does a future look like when we can each choose our own artificial sense of reality and reside in the world that is our own filter bubble?
Around a dinner table, we meet a traditional and perfect family: a mother, father, daughter and son. But only on the surface they appear to be such. They appear to be reduced to simplified, cliché versions of themselves, living in a constant state of numbness with distance and artificiality emanating from them. Simple and warm family life turned robotic and cold. Strange scenes and actions show us the immense disconnect within this family and as they are getting ready for a night of media consumption to ultimately zone out into their own filter bubbles the real reason of their distance and disconnect is revealed and begs the viewer the question: is this what we want?